I formed a template for our adverts so that the continuous red line, strap-line and branding are always consistent. Punchy headlines (not too long) and direct sub-copy complete the advert, always signed off with the web address to push to the website for sales, and not to forget the Royal Warrants.

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Not matter what publication these adverts go into, or who the reader is. You will always recoginse the adverts due to their consistent design and style.